Welcome to HerPrime Basketball Academy
HerPrime Basketball Academy is Vancouver’s new basketball development program exclusively for girls aged 7–17, operated under the parent company of Prime Health + Performance.
Led by former Canadian National Team member, UBC Kinesiology graduate, and UBC Women’s Basketball Captain Sheila Townsend, HerPrime Basketball Academy is committed to building skilled athletes, confident leaders, and strong communities through sport.
Sheila also served as an Assistant Coach for UBC Women’s Basketball and brings immense experience working with youth athletes. As a mother of four daughters herself, Sheila sees firsthand the critical need for positive, skill-based athletic experiences for young girls — particularly in basketball.
At HerPrime, we believe basketball is more than a game.
It’s a powerful platform to build strength, leadership, resilience, and lifelong confidence.
Our Mission
Research shows:
- 1 in 3 girls drop out of sports by age 14.
- 94% of women in C-suite leadership roles played sports growing up.
At HerPrime, our mission is simple but powerful:
“Born to Play. Built to Lead.”
We aim to help girls stay engaged in sport, build leadership skills, and develop the personal strength and confidence they need to thrive — on the court and beyond.
Programs Offered
Skill
Mastery
Building strong basketball fundamentals and athletic movement.
Confidence
Building
Helping girls believe in their abilities and potential.
Leadership Development
Fostering communication, resilience, and personal leadership.
Community
Connection
Creating a positive, social and supportive environment where girls belong and thrive.